Site News: Advertising Changes

Weekends seem to be the time for me to post general updates about SBS, so here’s a quick note about advertising on this blog: ... for me to accept advertising from other search marketing agencies and consultants. :) And that includes ... of what they were before. You can learn more about advertising on this blog and put in your order right away if you’ [more...]

Date: 2008-07-14 04:07:09

Blog posts (715) | Videos (524)
 

Sword Arms vs. (Semi) Scientific Advertising

While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, ... and then selling to them via direct mail. And so the two poles of advertising continue on to this day ... Doughboy, and many other advertising icons that made his clients rich Turned positioning into a fine [more...]

Date: 2008-11-17 18:38:02

Greenwashing - An Advertising Professional's Insights

A recent commentary in Adweek on "Green Advertising" warns that if new regulations are implemented by the Federal Trade Commission on " ... on 'green' marketing one year ahead of schedule are welcomed by professionals in the advertising ... of the advertising, marketing and promotions department of law firm Davis & Gilbert, went on to mention [more...]

Date: 2008-07-29 18:52:29

As Goes The Economy, So Goes The Career

This profession is fickle. I remember when I began, I had just hit my stride, my first project for Rolling Stone was awaiting publication, ... . Who could benefit from those skills? Advertising agencies, video game companies, universities, people ... are reliant upon advertising dollars. When advertising slows down, so does the purchase of art. My business [more...]

Date: 2008-12-09 16:15:00

Advertising, Consumer Spending: How Low Can It Go?

Hang on to your balance sheets. Advertising and consumer-generated revenues are on a steep dive that could take a devastating toll on media company ... me" admissions that advertising fall-off will only get worse. Industry analysts had expected Viacom ... advertising downturn. [more...]

Date: 2008-08-01 08:24:43

Buzzcity’s Mobile Advertising to deliver by region

Rating: New service is set to come to US and UK in early 2009 but is there demand for regional? ... mass advertising, targeted by region instead of demographic. The initial offering is centered around ... advertising provides benefits for both advertisers and consumers, both of whom gain from enhanced relevance [more...]

Date: 2008-12-09 13:03:52

Online Advertising Still Growing, but Slower

Emarketer predicts that online advertising spending will reach $25.9 billion in 2008, up 23% from $21.1 billion in 2007 ... advertising (banner ads, video ads, etc) and text-based advertising on search engines. Anecdotal evidence ... and PPC company where I work (OrangeSoda) and what I’ve heard from others in the industry. A silver [more...]

Date: 2008-11-20 21:37:58

What Bond Film Advertisers Know

What Bond Film Advertisers Know by PD @ 11:49 am . Filed under Advertising, Ideas Madison Avenue Magic: Study Reveals Effects of Unconscious Exposure to Advertisements — Findings could help marketers optimize advertising for the human mind [more...]

Date: 2008-12-09 18:49:58

Verizon Gets Wrist Slap For Misleading FiOSTV Ads - As cable, telcoTV advertisement wars roar onward...

Cable company advertising aimed at battling FiOS has been entertaining to watch, and have included everything from distortions ( ... effort), though they've had some misleading ads of their own. Now the National Advertising Division ... by embarrassing ad agencies, companies frequently just ignore the group's recommendations. This type [more...]

Date: 2008-11-26 14:29:52

Advertisers Heating Up Chicago, We Don't Mind

Except in a few forward-thinking cities, advertising eyesores are as much a part of the urban fabric as cabs and skyscrapers. But we'd be happy to tolerate the newest marketing in Chicago, where today's high is forecast ... . Kraft, the company that makes Stove Top, has hired the advertising agency that controls bus stops [more...]

Date: 2008-12-02 15:05:23

Duh, if it's not safe to advertise, it's not safe to take .. and don't you have something more important to do?

A key U.S. Democrat made a renewed call on Monday for giving regulators the power to ban advertisements to consumers when a new medicine first ... companies often aggressively market their products and engage in direct-to-consumer advertising ... critical of industry marketing. What a total moron! Does he imagine that if you take Darvon [more...]

Date: 2008-12-09 20:05:42

Advertise on Marketing Pilgrim & Receive Our Thanks

With the launch of our new design we have some new advertising slots available. If you’d like to advertise, you can learn more details here ... . Vertical Leap - offers search engine optimisation and PPC management services. Weblinx - provides UK ... your visitor demographics for free! Text Link Brokers - increase your traffic and search engine [more...]

Date: 2008-11-23 23:52:20

Private Money . . . Raise Your Hands if You Need It, Investors.

Well, pretty much everybody raised their hands at my club meeting last week when I asked this question ... Private Money?  Or if our only form of “advertising” is going to be real estate meetings where other ... that I know of to raise money successfully is to advertise for it.  And by advertising I mean [more...]

Date: 2008-11-20 02:37:31

How start-ups can survive

In 2001, the first dot-com economy collapsed. New companies couldn't raise funds to continue operating ... economy. Advertising is a trailing indicator. If your business is based on advertising revenues of any ... months. Reduced consumer spending means less advertising (I don't care what Digg says [more...]

Date: 2008-09-29 22:04:00

Copywriting Tip: It’s all about one on one.

In the previous post on thinking about your advertising plan I had a very short section where I talked very briefly about making people feel like it is just you and them in your advertising. I’d like to elaborate on that a little bit. I kind ... in their advertising I have come to realize that copywriting is all about the conversation between [more...]

Date: 2008-12-09 16:39:58

Advertising as crime scene.

True, some advertising should be declared a crime scene, but mercifully for all of us, ... upgraded to the latest release of the ONE System. The C.S.I theme (creativity, strategy, implementation ... and Jim England, President of J.D. Byrider Advertising. The dark haired investigator is Audrey Ryder, also [more...]

Date: 2008-12-09 17:41:10

Google Monopolizes Contextual Ads Market Further – Buys Russian Begun

Contextual advertising Begun logo Today we have another proof that Google intends to control internet advertising in any way that it can ... it's the largest contextual advertising company in Russia, Begun. Begun is currently owned by Rambler ... to deal with them (in fact, after you get the check from Google in your mail box, you will spend [more...]

Date: 2008-07-18 15:00:00

The Wingman & advertising awards

The following is a true story as told by Ender Baskin:  A few mates went out for some beers at a local bar ... that actually works. Tagged with: Advertising, badvertising, media, radvertising ... was, it was all the blokes who happened to remark upon it. This parable is a a little bit like the type of advertising [more...]

Date: 2008-12-09 21:25:28

What IS General Motors?

That's the BIG question Al Ries asks in this piece he wrote recently for Advertising Age:If GM Has a Brand, ... in the Oct. 25 issue of The Wall Street Journal. When the most respected business publication in the world ... . In 2007, the U.S. automobile industry spent $4.6 billion on advertising. That's 3.3% of total U.S advertising spending and 5.9 [more...]

Date: 2008-12-09 19:55:00

Advertiser reaction to Yahoo-Google deal: Ack!

Heads are still spinning after Yahoo and Google announced a deal yesterday that would allow Google to display its text ads on some of Yahoo’s pages. Especially the heads of advertisers, who poured $8.6 billion into search engine ... better. Now, advertisers worry that they will have to pay more for search marketing terms -- oh yeah [more...]

Date: 2008-06-13 22:10:36

Top 10 Site Genres by Image-Based Impressions - October 2008

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising ... ads, paid search, sponsorships, email, units contained within applications (e.g., messengers ... [more...]

Date: 2008-12-03 11:00:09

pharma ads to be censored by congress

Looks like the shit hit the fan, congress wants oversight on Medical Advertising. Literally Rep. Henry Waxman is pushing for the oversight. It will put a damper in Advertising Agencies that promote new drugs and products. The issue at hand is what is truthful advertising, what isn’t, and what’s just hype. We understand the need [more...]

Date: 2008-12-09 18:29:31

Five Sexist Trends the Advertising World Just Can't Shake

Alex Leo has a great post on her blog, My Problems Are Real to Me:This was a big year for women: The first serious female presidential candidate, the first predominately female state senate, the first female Top Chef. Yet the advertising world ... our cultural outrage, and personal boredom. Read moreLabels: Advertising, Sexism [more...]

Date: 2008-12-09 20:33:00

Beginners Guide To Banner Advertising

Beginners Guide To Banner Advertising By Sameep Shah on Dec 9, 2008 in Site Promotion | comments(0) ... to be taken into account. Usually, you can find banner ads and other advertising services as part ... ads is too much. Some website designers or internet marketing companies will include the cost [more...]

Date: 2008-12-09 18:05:28

Barry caves again - "not wedded to a particular timeline on Iraq"

Read More » 123456789…next ›last » blog advertising is good for you Advertise on RedState Human Events Democrats Bawling for Dollars ... ; by Moe Lane blog advertising is good for you View All Jobs get your job ... HitchensI'd like to think we've earned at least their *B* teamGovernment Run Healthcare: In “Crisis [more...]

Date: 2008-07-03 21:27:48

Insidious New SEO Ad Product Will Be Hard For Google To Detect

New York-based advertising firm MediaWhiz, never one to worry about gray areas when it comes to advertising, ... ) that they are advertisements meant primarily for SEO juice. Content sites are paid a flat rate per ... has paid for the promotion without making that clear in the content or by images or sounds clearly [more...]

Date: 2008-11-19 18:53:13

TiVo Spam Machine Revs Engines

In case the TiVo Central banners, Now Playing List banners, Music & Photos menu banners, banners after recordings, ... to get viewers to watch advertisements I get the need to increase revenue through advertising, however ... future. Related Stories: TiVo Adds Spam (Yet Again) TiVo Hosts Sprite’s “subLYMONal” Advertising [more...]

Date: 2008-12-09 17:48:07

Interview with Adam Wicks Walter, Hydra

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network [more...]

Date: 2008-12-09 14:00:00

Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google

Microsoft will announce a new search advertising model tomorrow at the Advance08 Conference in Bellevue, ... cash back on any purchases made from advertisers. A number of high profile ecommerce sites ... from Google. Only a small percentage of total searches are highly valuable, usually because advertisers [more...]

Date: 2008-05-21 06:09:31

Q1 Global Advertising Up 4% from 2007, Healthcare Sector Biggest Spender

Despite mounting economic pressures, global advertising spend was up over 4% in the first quarter of 2008 compared with the year-earlier period - led by nearly 10% growth in the Asia-Pacific region, according to the Nielsen Company’s Global AdView Pulse report. Television remained the highest-grossing medium for advertising spend in Q1, recording [more...]

Date: 2008-07-23 15:00:07

Thank You Our Valued Sponsors To Be With Us In The Month Of October

advertisers are on the board to advertise at SmashingApps. You can see them while you are browsing this website. So, why don’t you start your product/services advertisement too here? This is our traffic details according to Google Analytics for last 30 days [more...]

Date: 2008-10-19 11:16:25

AdMob iPhone 3G advertising solutions, $1million dev fund

Looks like AdMob is pushing the boat out a little as they announce brand new iPhone 3G advertising solutions and $1 million iPhone developers fund ... Apple iPhone optimized interactive advertising formats. Ok some may find this a little confusing ... store and purchase music or video content from iTunes, Custom - “interactive user experiences”, Video [more...]

Date: 2008-07-28 10:13:47

Some of our own medicine

Gareth Kay over at brand new publishes his chart deck from a presentation he held in Brazil, where he argues that “Planning needs some Planning“ ... understanding of how advertising should work. And if we don’t understand this, and react, it could mean the end of advertising as we now it. Three statements from the slideshow on slideshare.net [more...]

Date: 2008-12-09 19:56:30

Did the Marlboro Man Die in Vain?

Many years ago the tobacco industry was told to cease and desist: No more advertising on television for cigarettes ... the power of the pharmaceutical industry's Direct-to-Consumer (DTC) advertising campaigns: The Kaiser ... of extensive advertising campaigns. The so-called Cox-2 [more...]

Date: 2008-12-08 20:45:03

Google Keeps Thriving Despite Tough Environment

A study of online advertising was recently released by the Interactive Advertising Bureau and PricewaterhouseCoopers ... from the expectation that its search-engine-based advertising would suffer as companies strip their marketing [more...]

Date: 2008-11-21 07:51:09

Apple’s iPhone to see Google’s mobile-specific AdWords soon

Filed under: Google (GOOG), Apple Inc (AAPL), Marketing and advertising, SmartphonesGoogle, Inc. (NASDAQ: GOOG) is starting to place its advertising all over its web-based products as it tries desperately ... device of choice, mobile advertising will become a decent income stream for Google and other mobile [more...]

Date: 2008-12-09 21:00:00

Sexy chick thwarted from doing coke by mechanical toilet [Dept. of Advertising Nonsense]

In this clever ad for some company that makes some kind of mech-robot rotating toilet, ... toilets hate drugs? Related posts:McDonald’s slogans used around the world Dept. of Advertising ... Dept. of Advertising Nonsense If I close my eyes, Mr. Cream of Wheat will eat me Dept [more...]

Date: 2008-12-09 21:30:52

Will Sellers Believe Us Now?

The market is speaking. When we say that print advertising is a means by which to satiate sellers and not an effective way to market a house, ... on its Death Bed? Even more at the WSJ. Local print advertising trending downward Related posts ... (I think that Buyers already know this). One wonders how long local real estate publications [more...]

Date: 2008-07-31 13:36:48

Online Advertising Slowing, But Still Growing!

Online advertising growth is set to slow into single digits for the first time in 2009 according to eMarketer's revised projections. eMarketer is basing its projections on the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data. It says online ad spending will reach 25.7 billion in 2009, which [more...]

Date: 2008-11-25 15:26:22

Whatas The Best Place To Advertise Online?

by Don Bethune All businesses, whether web based or not, have an need to gather as many customers as possible, in the least amount of time ... of advertising your company or web site, but it will take a lot of work on your part. Find popular ... a whole new level of marketing through the use of banners, viral videos, and press releases [more...]

Date: 2008-12-09 16:19:52

How To Increase Traffic On Your Website

Traffic Generation nearly every business or company has now taken their website online – and even some of the most successful companies today were ... you. Using web sites to their full advantage and implementing online marketing strategies, many ... kinds of advertisement. However, this is only a small part of advertising online and driving traffic [more...]

Date: 2008-12-09 16:03:54

Advertising, Marketing?

Probably my first post in this particular forum, but here goes. I've been running my webhosting business for a month now (not long, I know) and I'm wondering what was the timeframe for people here to get a first customer? I still haven't, which is why I'm wondering if I'm advertising wrong or if my packages and prices aren't right [more...]

Date: 2008-12-09 19:17:04

Benefits of Promotional Items

by Don Pedro One of the many important functions of any business organization or company is the proper dissemination of informaiton ... some may reach their target audience through the conventional medium of advertising in both print ... items refer to items that have been branded with the name of the company plus its advertising message [more...]

Date: 2008-12-09 21:28:14

Mobile Advertising Has Future Among Teens

By Trisha Lyn Fawver Apparently, teens are not as burnt out on advertising as adults are, according to research reported by eMarketer ... of the tools and how much they cost, so the relationship they have with their phones is a business-like, professional relationship. Teens, on the other hand, usually don’t pay the bills and really only need [more...]

Date: 2008-11-26 12:10:35

How to duplicate what Obama did during the 2008 Presidential Election Campaign

In talking to clients recently, a number of them have talked to us about how Obama’s team was able to capitalize on the Internet to be successful ... . They were producing videos, they were slicing and dicing people who showed up on our Web site to figure ... advertising,” he said. “I want to say in the end $8 million on the Internet advertising alone. [more...]

Date: 2008-12-09 21:21:35

Adidas Soccer Spot

Here's a new commercial from ad agency 180Amsterdam featuring soccer great Steven Gerrard trying to hit a clay pigeon with a soccer ball. There's lot of debate online on whether or not this is real, which is precisely what the agency was hoping for, I'm sure. Advertising that gets noticed is great. Advertising that gets watched again [more...]

Date: 2008-12-09 17:57:00

Times Widgets Beta: Embedding News Content in Context

Widget distribution networks are becoming a popular vehicle for major content distributors to get their content in context in weblogs, ... using widgets are worth approaching to be advertising partners as well: there's nothing to say ... to referral links and to advertising partners that can add value to their brands in a far more cost [more...]

Date: 2008-12-09 22:44:14

Great Ways To Boost Site Traffic Starting Tomorrow

Online. Business. Profit. To fully blend these words into a successful merging one more word is needed: Traffic ... . You could see for yourself the success this search engine advertising methods have reaped rewards ... from yesterday. 1) Invest in good advertising with search engines Google’s Adwords and Yahoo’s Publisher [more...]

Date: 2008-12-09 18:21:42

Narcissist Nation

Posted by Huston on December 9, 2008 It’s a cliché in advertising that “sex sells,” but that really isn’t the driving force in our society anymore ... of advertising in the last decade hasn’t enticed us to buy something because it will make attractive ... that the dominant online media forces of our Zeitgeist are called MySpace and YouTube.  In a world [more...]

Date: 2008-12-09 17:06:06

YouTube Cracks Down On Sexy, Spammy Videos And Ning Closes Its Red Light District

YouTube is trying to clean up its act by cracking down on sexually explicit videos that are just short of porn and spam videos with misleading ... to work harder because they don’t generate enough advertising or premium service revenue to cover ... us to identify adult networks or risk our healthy advertising revenue. We don’t want to be in the policing [more...]

Date: 2008-12-02 15:12:04

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