Things That Are, And Things That Are Not, Linkbait
Sometimes, you cannot help but pity the poor people who come up with terrible marketing campaigns. I actually feel pretty bad for the people at Me.dium.com whose promotional video is nothing short of horrifying. Their software doesn’t appear ... in the face. Of coure, this horrific car wreck of a campaign did act as linkbait in a way, as so many [more...]
Date: 2008-07-11 06:16:02
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Is the Bad Economy Bringing Branding Back?
So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead - BRANDING ... from expensive traditional methods to the better deal that is online advertising. Of course ... channels, which can make that integrated marketing campaign bloom. Whatever your strategy, do your best [more...]
Date: 2008-12-08 20:36:07
Tips to increase success ratio in outbound telemarketing campaigns
Telemarketing may have a bad reputation with the public in general, but in the business to business world, outbound telemarketing produces sales regularly on a day to day basis. The costs are also a lot less than the costs entailed by inbound marketing and it’s becoming increasingly popular with smaller [more...]
Date: 2008-12-06 09:40:28
Getting the Devil to Market Christianity
This Monday, The Prayer Channel, a Catholic religious television station in New York, will be rebranded as NET (New Evangelism Television) ... for the Cesario Migliozzi ad agency added. “In our campaign, the Devil urges viewers to avoid good TV and stick with ‘crappy, pointless, bad television,’ said Ad Agency partner Michael Migliozzi in announcing [more...]
Date: 2008-12-05 22:00:05
When is Hiring an SEO a Bad Idea?
by Jennifer Laycock I've been reading a lot of posts lately from small business owners and search engine optimization companies talking about the ... their focus more to SEM (search engine marketing) than just SEO. I think this is a very important ... engine optimization. She writes this post several months after ending an organic search campaign [more...]
Date: 2008-10-23 19:26:25
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