AdMedia Partners Advises Interactive Marketing Agency Brulant in Acquisition by Rosetta (PR Newswire via Yahoo! Finance)

Brulant, a leading interactive marketing agency, has been acquired by Rosetta, an interactive agency focused on translating personalized customer connections into client business results. [more...]

Date: 2008-07-30 16:42:00

Blog posts (216) | Videos (106)
 

Immediate Hire: PHP Programmer

We're Anderson Interactive, one of the region’s largest and most rapidly growing Interactive marketing agencies and a division of Anderson ... and projects while adhering to firm deadlines and maintaining focus on urgent priorities • Proficient with Flash, ActionScript, and Photoshop a plus • Knowledge of Search Engine Optimization best [more...]

Date: 2008-05-19 19:41:40

LA Auto Show 2008: Total Immersion Unveils D’Fusion@Home® Software, Riding along with Nissan Cube Launch at L.A. Auto Show

Augmented reality – among the most interactive new digital tools available to marketers, ... and interactive marketing agency based in Long Beach, Calif., which developed the concept and directed [more...]

Date: 2008-11-27 02:57:09

More Movie Studios Turning To Online Marketing Campaigns

... , creative director at Moxie Interactive, a digital marketing agency, told DMNews. “This kind of stuff ... networks, mobile phones, and other electronic means of communication, studios and marketing agencies [more...]

Date: 2008-12-09 13:13:22

SEC creates age of respectability for social media

By Nathan RudykWith the USA's financial infrastructure crumbling like a bag of Ritz crackers in a hurricane, the Security and Exchange Commission ( ... with market2world communications inc., Ottawa, Canada's tech PR and product marketing agency.) ... So start your interactive engines business PR and IR professionals! Your jobs are no longer enslaved [more...]

Date: 2008-07-31 19:03:09

Rita’s Ice Website Wins Franchise King’s Coolest Website Award

Rita’s Ice Website Wins Franchise King’s Coolest Website Award 0 Comments Published by Sean July 22nd, 2008 in Advertising: ... ; development, multimedia graphics & animation, search engine optimization, online marketing ... interactive agency based in New England that expertly solves online marketing, technology, operations [more...]

Date: 2008-07-22 19:23:59

Mass Media Or Mass Content - What's Worse?

I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, ... is everything, and nothing else matters. As I sit here in Mexico City as guest of IAB - Interactive ... this event (Marketers, ad agency folk, brands, suppliers, etc...) are faced with the exact same [more...]

Date: 2008-06-27 04:53:27

Dec 5 deadline to register for Tourism Best Practices

Terralever, a leading full-service interactive marketing agency, will participate in an upcoming seminar hosted by the Scottsdale Convention & ... , Online Marketing & Social Media: Best Practices for Tourism will take a critical look at several online marketing tactics that lend themselves specifically to the travel and tourism industry [more...]

Date: 2008-12-04 23:10:45

Comcast's Profit Rises on Phone, Internet Customers (Bloomberg) Comcast Takes Broadband Share Strong HSI, Phone Adds Drive Quarter ( ... (Private Equity HUB) Rosetta Acquires Interactive Marketing Agency Brulant (PRNewswire) Building ... : Philly Inc) Cadient: 46 to 175 workers since '04 Ad agency puts its stock in digital, especially [more...]

Date: 2008-07-30 21:47:21

Real Ad Men Talk About Mad Men

Every week on AMC TV's Mad Men, the men and women at Sterling Cooper create and design retro 1960s ad campaigns, ... -founder and CEO of award-winning interactive marketing agency The Barbarian Group. We asked ... of that is part of working at an agency? Palmer: In the “Mad Men” era, media, creative and strategy [more...]

Date: 2008-10-10 20:54:25

Why SEO is Not Going to Die or Fade Away

If you are among the people who believe that SEO is going to die or fade away then I respectfully and lovingly say that you are out of your little ... and have worked for an interactive marketing agency.  I was constantly frustrated by the lack of data [more...]

Date: 2008-12-03 08:37:18

Why SEO is Not Going to Die or Fade Away

If you are among the people who believe that SEO is going to die or fade away then I respectfully and lovingly say that you are out of your little ... for an interactive marketing agency.  I was constantly frustrated by the lack of data [more...]

Date: 2008-12-03 08:37:18

Ad Industry Roundup: Glam's Apps; Generation Benz; TNS; Dandelion; P&G Vs. Facebook; McCain's Spend

-- Glam launches app network: The notion of apps as ad revenue generators is still in the exploratory stage for most publishers ... . The launch arises from Epoch's acquisition of Kirt Gunn & Associates, a boutique interactive agency ... a place for ads: So said Ted McConnell, GM of interactive marketing and innovation at P&G during [more...]

Date: 2008-11-18 23:19:26

Letting your Community Create your Advertisements

A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and ... , a social media interactive and conversational agency, had initially posted this on his blog. ... of the marketing control to the community, while they become more of an enablement platform, rather than ‘ [more...]

Date: 2008-07-14 10:33:03

Tocquigny Wins Two Awards From Global Six Sigma Organization

Tocquigny won the “Best Achievement of Organizational Business Improvement by a Small Organization” award for deployment of business improvement ... The Austin-based interactive advertising agency was competing in this category against much larger companies ... received the Six Sigma Awards for the agency’s data-driven marketing approach for Regent [more...]

Date: 2008-12-05 02:18:15

Web Design Company

Web Design Company Submitted by mohit29 on Mon, 12/08/2008 - 10:20. Computers Elixir Web Solutions is a professional Online Interactive Media Agency from New Delhi ... , Internet Marketing, Application development, E-commerce solutions. We have a team of best industry [more...]

Date: 2008-12-08 10:20:07

Best SEO Firms of 2008

Here’s the TOPSEO's list of the top 30 Organic Search Engine Optimization firms that are selected for 2008: 1. Bruce Clay Inc. 2 ... . 7. Portent Interactive 8. Customer magnetism 9. Direct Hit Solutions, Inc. 10. Web.com Search Agency 11 ... . Inteliture 27. Seer Interactive 28. Trafficdeveloper 29. Mannix Marketing 30. RegisterEverywhere.com [more...]

Date: 2008-12-05 07:17:41

Survey of S&P 100 Identifies Best Practices for Sustainability Communications

Megaphone - CC license by Flickr user thivierr Interactive marketing agency imc2 examined at how the S&P 100 companies communicate their sustainability efforts, developing what it considers [more...]

Date: 2008-10-16 07:00:00

Establishing the Digital Relationship

On Thursday morning I will be presenting to the New England Chapter of the Professional Marketing Forum in Boston on Web 2 ... , a consultant at this large Boston-based interactive agency, who has worked with a number of firms including ... .0 as a marketing tool for professional service organizations. Here is more information [more...]

Date: 2008-07-30 11:25:00

Studio Tour: Sapient Interactive

What does it mean to be the largest independent interactive agency in the world? Everything you'd expect - award-winning creative, genius marketing, technology prowess - it means ... at those who create online brand experiences at Sapient Interactive. Learn more here: http [more...]

Date: 2008-07-28 22:52:34

Freelance Writing Jobs for Thursday, October 16, 2008

Good morning FWJ Friends! It’s Thursday (already!) ... Writer for Marketing Materials - Toronto and Area Blog Writer for Interactive Marketing - Toronto ... Copywriter for Retailer - Telecommute Business Plan Writer ($200) Advertising Agency Seeks Copywriter [more...]

Date: 2008-10-16 11:36:27

Adidas Gets Integrated

Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age ... and interactive communications. Hermann Deininger, chief marketing officer of Adidas Sport Style, said ... . As global creative agency for the Adidas Originals brand, the agency will be tasked with handling [more...]

Date: 2008-07-05 14:10:36

Transformation on Madison Avenue: Ad Agencies Becoming Entertaintment Producers

Far beyond the limitations of the 30 second television spot, marketers now have the opportunity to connect with audiences through episodic, ... numbers from television to online. Digitas is one of the largest world's largest interactive advertising agency. In May, the company announced the formation of a digital studio production unit called [more...]

Date: 2008-07-19 14:13:48

The Ad Blog Charts For Q2 2008

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.Top 25 Ad Blogs (world ranking)1 (new) ... To Optimism 521,7378 (new) Interactive Marketing Trends641,8159 (8)David Reviews659,956↑10 ... Juice197,126↑16 (17)Agency Spy222,69617 (18)AdScam245,26418 (25)Crackunit271,857↑19 (re-) Beyond [more...]

Date: 2008-06-30 13:37:06

How will Flash alter the SEO landscape?

By Michael Estrin News of Adobe’s decision to work with Google and Yahoo to make Flash searchable spread like wildfire ... developer for marketing firm Capstrat, sits down to build a website for a client, he worries ... the instrument of choice for interactive agencies eager to deliver fully immersive online experiences [more...]

Date: 2008-07-30 13:31:31

Picking up the Spare: Dark Knight, Iron Man, WALL-E

The Dark Knight There’s an application for the iPhone or the iPod Touch that allows you to add the scrawled Joker make-up to any picture of ... , the interactive agency behind its development and execution, has issued a press release touting ... overview of some of the sites and other marketing ventures taken in support of the movie [more...]

Date: 2008-07-30 14:00:00

Everything Wrong with Digital Marketing in One Convenient Article

Thank you, Jack Hitt.  Until reading your digital marketing foursome in the NYT's 11/21 Sunday mag, ... that "get" the interactive space to which these agencies purport to hold the keys, AKQA's Bastholm cites only W+K's recent ... the ONLY thing three digital agency people could come up with? These are smart guys.  So here's two [more...]

Date: 2008-12-01 09:22:06

Running at the Molecular Level

Running at the Molecular Level November 30, 2008 In this week’s newsletter column (subscribe here), we discuss Molecular, a 14-year-old interactive agency based in Watertown, Mass. I first met ... has been part of Isobar, a global digital marketing services firm with 3,500 employees spread across 106 [more...]

Date: 2008-11-30 15:54:01

How "Shrimp and Weenies" Became a Clever Trade Show Campaign

How "Shrimp and Weenies" Became a Clever Trade Show Campaign Posted 12/8/2008 by Geoff, Pres/CEO If you are familiar with Microsoft lore, ... winning web design company and interactive agency. Visit us at www.352media.com. Posted in E-Business ... projects for Microsoft. Peter VanRysdam, our Vice President of Marketing, was intent on finding a [more...]

Date: 2008-12-08 15:20:55

Melting Men for Environmental Awareness - Red Cross' Global Warming Warning

(TrendHunter.com) This is an awesome example of live and interactive marketing. It was put on by the Red Cross and is the work of ad agency Leo Burnett Argentine. It demonstrates that the world is getting warmer… much,… [more...]

Date: 2008-11-22 04:20:01

Freelance Writing Jobs for October 20, 2008

Good morning FWJ Friends! It’s the start of a new week and I’ve got leads for copywriters, technical writers, bloggers, proofreaders, ... Marketing Savvy Person for Ad Agency - Miami Savvy Freelance Writers Wanted @ The Warren Group ... - Oklahoma City Freelance Writers @ Red 7 Media - New York, Chicago, California Interactive Senior [more...]

Date: 2008-10-20 09:08:34

YOC Hires two for UK Push

Full service mobile marketing agency YOC has hired ITV Mobile Sales Manager Gary Danks as its UK Head of Sales, and ex-Enpocket and Nokia Interactive New Business Director Christian Louca as UK Country Manager ... on its success in Europe, where the agency represents brands such as Nike, Coca-Cola and Mercedes-Benz [more...]

Date: 2008-12-08 00:30:00

CT Summation TechnoRelease Most Popular July 7-20, 2008

Congratulations to CT Summation — its TechnoRelease on July 11, 2008 sparked the most interest among TechnoLawyer members for the period July 7-20, ... Interactive, an online ad agency owned by the same company that operates TechnoLawyer, created ... IN THE DIGITAL MALL: MAINTAINING EMAIL MESSAGES AND THEIR ATTACHMENTS By Michele Chan, Marketing [more...]

Date: 2008-07-29 16:33:53

Arby’s taps Sparks Grove for marketing (BizJournals)

Arby’s Restaurant Group Inc. has hired marketing firm Sparks Grove Inc. of Atlanta as its interactive agency of record. (WEN) [more...]

Date: 2008-12-05 14:19:33

The Intern Den, Series Finale!

The Intern Den, Series Finale! Posted 12/8/2008 by PeterV, VP, Marketing As another semester comes to a close, ... Media Group, an award winning web design company and interactive agency. Visit us at www.352media.com [more...]

Date: 2008-12-08 21:03:23

Transparency About Product Placement Is A Good Thing

Reading this week's Entertainment Weekly, I found a pretty interesting article (unfortunately it's not online) ... -- are asking the agency to require more prominent warnings on product placement: Instead of the quick ... , I think we walk a very fine line in our goal of covering youth culture for media and marketing [more...]

Date: 2008-07-22 16:48:43

We must engage people on THEIR TERMS

Last December I wrote a significant post on Marketing Conversation entitled “The Coming Problem of Diversity” ... of us on the marketing/consulting/agency side aren’t a very diverse lot, just as advertising as a whole is mostly ... of us in digital marketing in general and in social media marketing in particular to take a look [more...]

Date: 2008-11-30 05:21:27

Noteworthy in the News: It’s December 1, 2008 Already!

Long holiday weekends are great, but they sure make for a lot of catching up to do.  I’ve been saving press releases and news on my desktop for days ... extravaganza.) ·         La Crema Introduces New Monterey Series With Interactive Wine Tasting Party Online (This is a viewer’s guide to tasting at home.  No matter how interactive, nothing beats [more...]

Date: 2008-12-02 05:17:29

Tim Ferriss on History Channel!

Download latest version of Flash to view video!. Click Here to View in Full Screen Mode I’ve skimmed through Tim Ferriss’s book 4-Hour Work Week ... at the world-famous SXSW Interactive conference on March 12, 2007, Tim has been invited to speak ... , The Central Intelligence Agency (CIA), Microsoft, Ask.com, Nielsen, Princeton University, the Wharton [more...]

Date: 2008-12-04 21:13:51

Major ad agencies considering massive layoffs

It’s really ugly people, Advertising has always and will always be the first thing to go when faced with an economic crisis, ... has been doing fairly well during this recession but our method of marketing (Search Engine ... our growth rate has been so high. This isn’t just a shill for us, virtually all SEO firms have been doing [more...]

Date: 2008-12-08 17:52:49

Roundup Thursday for the Week of 7/6/08

Posted by rebecca Stories, news, and other notable items from the past week: Three star links: The best SEO training money can buy (hey, we do have to wade through a lot of shit in order to achieve top rankings...). Apparently Yelp is shutting down accounts it thinks are "trading glowing reviews with other business owners [more...]

Date: 2008-07-10 11:04:47

Please Pass The Data

We can debate in-house versus SEM agency, SEM nomenclature, the definition of strategy, and whether “to integrate or not to integrate, ... marketing, we’re also aggressively leveraging data to segment campaigns and target better, using ... Search marketing is a far cry from traditional media. In TV, print, and radio, the path to a killer [more...]

Date: 2008-06-30 14:45:04

Ypulse Essentials: 'The I'm Just Sayin' Show' Premieres, Banning Fast Food Ads, Teens Stand Up To Bullies

'The I'm Just Sayin Show' (launched online last night. Check out Tilzy.Tv's interview with creator Rex Sorgatz ... Okawa, manager of Virgin Mobile's Pro-Social marketing group) (Next Great Thing) - What I Saw and How ... Interactive study finds both Boomers and Gen Y look to their employers for education about employee [more...]

Date: 2008-11-20 20:09:56

We, The Value Seekers!

A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch ( ... of a modern social media/interactive marketing campaign, however for the life of me, I cannot understand ... for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched [more...]

Date: 2008-12-08 22:29:39

Brand endorsements under pressure

Brand endorsements under pressure Posted in News on December 9th, 2008 With Sainsbury’s pulling out of its association with ITV1 prime time drama premieres (MW last week), Domino’s ending its endorsement of Sky One’s The Simpsons after almost ten years and sports superstar Tiger Woods being dropped by a cash-strapped General Motors, [more...]

Date: 2008-12-09 15:59:27

SPOTLIGHT: Internet Exposure

Two in a row! Today's Spotlight features my home, Internet Exposure. The company started way back when the interwebs were just blossoming (1995). iE can be considered the agency's agency. We provide interactive web design and development ... to us to be their interactive division or to help with back-end development. We've also served as search marketi [more...]

Date: 2008-12-09 16:26:09

Interactive Agencies And Passive Mentalities

My new column on Talent Zoo won't be on the home page until Thursday, but you can check it out now ... potentially be the most valuable people to an interactive agency with dreams of growth and glory. The idea ... , credit, over everything. They’ll control it all until they die. So it’s time for interactive [more...]

Date: 2008-07-01 17:26:01

December News 2008

Brand endorsements under pressure With Sainsbury’s pulling out of its association with ITV1 prime time drama premieres (MW last week), Domino’s ending its endorsement of Sky One’s The Simpsons after almost ten years and sports superstar Tiger Woods being dropped by a cash-strapped General Motors, [more...]

Date: 2008-12-09 14:06:10

MySpace Announces Five New Senior Execs (Four Of Them Have MySpace Pages)

MySpace COO Amit Kapur apparently meant it when he told me earlier today that MySpace is continuing to hire despite letting 5% or so of staff go in ... of Engineering (formerly Yahoo VP Engineering), Angela Courtin, SVP of Marketing, Tish Whitcraft, SVP of Customer Care, Jason Oberfest, VP of Business Development and Abe Thomas, VP of Online Marketin [more...]

Date: 2008-07-30 10:12:39

SMX Session Preview: Interview with Mixpo CEO on Video Solutions for SMBs

Anupam Gupta, Mixpo CEO and Founder Attendees of today’s Search Marketing Expo Local-Mobile conference in San Francisco who want solutions for how to be more effective with their online marketing should check out the end-of-day panels featuring ... to his session.  As its been well-covered here at ReelSEO, Mixpo is a turnkey video marketing solutio [more...]

Date: 2008-07-24 21:06:23

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