Another spa Blog special!

I don't know if you've been to our shopping cart lately, but we're having a sale on a few of our marketing campaigns! ... of our marketing campaigns. Just go to shop.spartists.com and use the code spaBlog50 to get this additional savings. These are the three campaigns currently on sale... Essentially You Campaign [more...]

Date: 2008-12-09 21:37:57

Blog posts (489) | Videos (195)
 

“Do You Hear What I Hear?”: Listening to the Community, An Interview with MotiveQuest’s Tom O’Brien

The idea of “listening to the community” as the first step of any Social Media marketing campaign kept cropping up at my recent visits to Blogwell ( ... marketing campaigns and even product strategy.” RS: How do you define “community”? How do you begin ... San Jose) and BarCampLA. I thought it would be helpful to revisit a marketing campaign launched [more...]

Date: 2008-12-02 18:27:19

How to Ignite Viral Marketing Campaigns For Your Site

I’m helping to promote the search marketing company I work for at SES Chicago this week and today I had the chance to attend a session called ... brainstorm new creative projects that I can promote using social media. Not only is viral marketing usually ... successes with viral marketing campaigns, namely my crazy contest promotion and my IM Top Blogs [more...]

Date: 2008-12-09 05:18:00

Email Marketing Campaign - How To Reach Potential Customers

If you're looking to automate some of your e-mail correspondence, ... . An effective email marketing campaign not only accomplishes this but can also convert your one-time-buyer into a long term customer. When you first develop your email marketing campaign, focus on your main [more...]

Date: 2008-12-08 06:12:09

How To Start A Social Marketing Campaign

Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate ... to social marketing, are seeing results in the following areas: 1. Higher search engine rankings ... from incoming links on social media sites (One good StumbleUpon.com submission can net thousands of [more...]

Date: 2008-02-13 19:15:17

How To Build a Good Mobile Marketing Campaign

The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet ... -directional SMS campaign very simple. Our software development organization designs ... increase the size of your mobile opt-in universe and ensure campaign success. We recognize [more...]

Date: 2008-12-09 15:17:56

Find the Perfect List

by Valerie Schlitt, President of VSA, Inc. Most of my professional experience has been in conducting direct mail campaigns, ... of surprising new resources. In contrast with previous huge-quantity mailing, today’s marketing strategy ... large direct marketing campaigns for Fortune 100 companies added millions of names every quarter [more...]

Date: 2008-07-31 01:53:53

The Perfect Prospecting List In A Changing Economy

by Valerie Schlitt, President of VSA, Inc. Most of my professional experience has been in conducting direct mail campaigns, ... of surprising new resources. In contrast with previous huge-quantity mailing, today’s marketing strategy ... large direct marketing campaigns for Fortune 100 companies added millions of names every quarter [more...]

Date: 2008-11-15 21:09:09

Digital Guerrilla Marketing

This is a walking ad gone digital. Taking a stroll down a business sidewalk has a whole new meaning now for guerrilla marketers. This guerrilla marketing campaign from Milan features sleek, eye-catching TV’s. These tall TV backpacks would be even more effective if they were double sided because you would have also captivated [more...]

Date: 2008-12-09 21:17:59

Internet Video Campaign Helps Young Americans Do Their “DUTY”

Thought it would be worthwhile showing you a unique online video marketing campaign titled, “Time for a Change.” Your Doodie is our Duty! ... It is time for a change.  Diapers.com, providing extensive gas relief, supporting small business, big ... video marketing campaign.  I would say that it has most the ingredients for success.  The video [more...]

Date: 2008-10-09 04:01:18

Original Content Human-Researched And Written When You Need It

by Bob McCord CBCP Just take a moment to consider, are you really proud of the content you create or outsource for your Internet business? ... to a service that takes fresh, unique content to the next level, and make any type of Internet Marketing ... marketing campaigns lightening fast. No, you are not dreaming, there is a new approach - which [more...]

Date: 2008-07-29 12:10:35

Publicis Buys South Korean Digital Marketing Agency

Publicis Groupe announced today the acquisition of Portfolio, one of Korea’s top digital marketing agencies ... website development, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Portfolio’s client roster includes [more...]

Date: 2008-07-22 09:27:15

Beware Of Pitfalls With Internet Marketing Agencies

By Sherrie Chastain Internet marketing agencies can come with pitfalls to beware of for small businesses that want to market online ... marketing strategies campaign, you must beware of companies which are just affiliates or outsource ... hardware and software being used may not produce files that are in a usable format [more...]

Date: 2008-12-08 20:02:03

Some Pointers On How To Make The Most Out Of Your Forum Marketing Campaign

Ask any online marketing veteran and he’ll tell you that the road to internet prominence is paved by a race to have the most number of back links ... ingredient for good positioning in search engine results. The number of back links your website would ... it will place in search engine results pages (SERPs). Using this known formula, online [more...]

Date: 2008-12-06 23:45:07

Some Pointers On How To Make The Most Out Of Your Forum Marketing Campaign

Ask any online marketing veteran and he’ll tell you that the road to internet prominence is paved by a race to have the most number of back links ... ingredient for good positioning in search engine results. The number of back links your website would ... it will place in search engine results pages (SERPs). Using this known formula, online [more...]

Date: 2008-12-07 23:45:11

Traffic Secrets 2 By John Reese!

by Ronald Anthony QUESTION: Is this email marketing and follow up auto-responder service free! or do I pay for it? ... out, and support is FREE. I have a limited marketing budget. Can I afford a custom eMail marketing campaign ... ) of features. See comparison chart. If you like our Email Marketing and Followup Autoresponder System you may [more...]

Date: 2008-07-30 07:57:33

Traffic Secrets 2 By John Reese!

by Ronald Anthony Why should I use MailCentral and not another email marketing company? ... marketing budget. Can I afford a custom eMail marketing campaign? Yes. eMMc is managed by us so you don ... Email marketing is a powerful way to generate leads and traffic to your site. Despite recent [more...]

Date: 2008-07-30 07:36:30

We’re Done Toiling Away In This Market! How About You?

Hey, we’re back..it’s after lunch here in sunny South Florida and we’re gonna call it a day ... on Clickbank regarding some of our outside of real estate venture stuff that’s on autopilot and raked ... keyword PPC campaign. Now they’re dumped into an automated marketing campaign of audio, video [more...]

Date: 2008-10-27 19:12:34

Selecting An E-News Provider

1022165_work_and_pleasure E-newsletters are an important marketing component for any size or age business. E-newsletters give a business credibility, believability, and marketing consistency. A strong marketing campaign also allows for a business owner to stay in front of their past, present [more...]

Date: 2008-10-21 02:36:42

links for 2008-11-04

A Free Business Blogging Webinar: Simple Tips to Make Blog Content Work for You Every single day your prospects are online searching ... presidential) Zimbra offers Open Source email server software and shared calendar for Linux and the Mac ... ) Marketing Secrets of Campaign '08 | BNET The savviest marketing tactics from this year's [more...]

Date: 2008-11-04 22:30:43

Can You Guess Which Pitch is a Real Viral? Agencies Can't!

Send your own ElfYourself eCards Dear social media gurus, advertising agencies and PR flacks: You need to read this post. I got three email pitches yesterday about new viral marketing campaigns. One was from an agency ... viral marketing: content passed from one person to another, including images, videos, links [more...]

Date: 2008-12-05 20:45:29

Localize Keywords to Optimize a Marketing Campaign

Many businesses approach new SEO campaigns with stars in their eyes ... of competing against just a few local competitors for search engine placement you would have to compete ... bite off far more than they can chew. Start With Local Marketing Companies trying to establish [more...]

Date: 2008-06-06 13:30:18

Please Pass The Data

We can debate in-house versus SEM agency, SEM nomenclature, the definition of strategy, and whether “to integrate or not to integrate, ... marketing, we’re also aggressively leveraging data to segment campaigns and target better, using ... Search marketing is a far cry from traditional media. In TV, print, and radio, the path to a killer [more...]

Date: 2008-06-30 14:45:04

Using MySpace Friend Adder Elite To Grow A Huge Social Network

by Yomi A One of the biggest challenges that a budding entrepreneur faces is to reach out to a large number of prospective customers ... is the hardest part. The initial push requires an extremely large amount of campaign money and time ... that lets you run a marketing campaign that can contact thousands of prospects at a fraction of cost [more...]

Date: 2008-12-08 16:56:55

Using MySpace Friend Adder Elite To Grow A Huge Social Network

by Yomi A One of the biggest challenges that a budding entrepreneur faces is to reach out to a large number of prospective customers ... is the hardest part. The initial push requires an extremely large amount of campaign money and time ... that lets you run a marketing campaign that can contact thousands of prospects at a fraction of cost [more...]

Date: 2008-12-08 16:59:52

Using MySpace Friend Adder Elite To Grow A Huge Social Network

by Yomi A One of the biggest challenges that a budding entrepreneur faces is to reach out to a large number of prospective customers ... is the hardest part. The initial push requires an extremely large amount of campaign money and time ... that lets you run a marketing campaign that can contact thousands of prospects at a fraction of cost [more...]

Date: 2008-12-08 16:58:28

Casablanca’s Contemporary Marketing Campaign

At Movie Marketing Madness, Chris Thilk points to a sample marketing presentation made by the ad agency Basement, based on this hypothesis: If all prints of Casablanca had been lost immediately [more...]

Date: 2008-07-31 19:47:29

Do You Want Tons Of Leads Using MySpace friend Adder Elite?

by Yomi A One of the biggest challenges that a budding entrepreneur faces is to reach out to a large number of prospective customers ... is the hardest part. The initial push requires an extremely large amount of campaign money and time ... that lets you run a marketing campaign that can contact thousands of prospects at a fraction of cost [more...]

Date: 2008-12-07 19:15:52

Use These Steps To Boost Your Article Marketing Campaign

by Dave Krost Article marketing is one of the best ways to make money online. It can help you drive quality traffic to your website and improve your search engine ranking that can lead to more sales leads and revenue. If you are just starting out and you would want [more...]

Date: 2008-07-29 23:27:52

Article Marketing - Good Ways To Boost Your Campaign

by Dave Krost In my opinion, article marketing is the best traffic-generating and product promotional tool ever created in the online arena ... traffic and I use it in pulling up my search engine ranking. If you would like experience the same ... of 70 backlinks per week. This number is enough to dramatically improve your page ranking [more...]

Date: 2008-07-29 22:54:20

Traffic Secrets 2 By John Reese!

by Ronald Anthony Why is email marketing so effective? Email marketing has 5X the response rate as direct mail. Plus, response is immediate ... marketing budget. Can I afford a custom eMail marketing campaign? Yes. eMMc is managed by us so you don’ ... . Email is typically acted on within the first 42 hours of sending it.Our basic plan starts [more...]

Date: 2008-07-30 07:46:09

PeopleCompare.co.uk - why do TV adverts before SEO?

Over the last week I’ve been seeing more and more TV adverts for a service called PeopleCompare.co.uk ... of November. Supported by a large investment in marketing the brand, the new campaign will play a significant role in www.peoplecompare.co.uk’s marketing strategy. Now whenever I see a company doing [more...]

Date: 2008-12-01 13:32:12

How Social Media will Change Marketing

IStock_000005540740XSmall Right now all of Marketing is hip-deep in the assimilation of Social Media principles ... have telemarketers and direct mail and email marketing campaigns? Yes, Virginia, there will be a job in Marketing. Humanization – customization – adaptation. These are the watchwords for the future [more...]

Date: 2008-06-23 19:01:26

Thomas Friedman: An unabashed idiot fighting for the American way

“The main reason we are losing in Afghanistan is not because there are too few American soldiers, ... observation that from time to time, the one-liners used by political parties to encapsulate their marketing campaigns don’t reflect reality. Sometimes in politics, particularly in campaigns, parties [more...]

Date: 2008-07-31 19:08:17

How to Grow Your Follower Numbers to Over 10,000 in a Week

The Twitaway: An Experiment In Social Media ... marketing campaign needs to have a catchy name. Before this venture, our marketing manager had jokingly ... a free book is only one reason our campaign has succeeded. If you’re thinking of running a similar [more...]

Date: 2008-11-27 13:01:48

How to partner with Microsoft

Microsoft's Worldwide Partner Conference was held last week in Houston. If you didn't attend you can see videos of sessions here ... you can participate in Microsoft marketing campaigns and resources to help you build your own campaign ... channel partners and build alliances. Get free software and support. The Empower Program for ISVs [more...]

Date: 2008-07-24 18:05:16

Generating Leads Should Not Be Your End Goal

money.gif Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead, ... to a specific site is its core mission. However, the majority of search marketing campaigns need to generate ... stated, “Beware of shallow success.” A campaign may appear successful, especially if your cost-per [more...]

Date: 2008-07-17 18:01:05

Alicia Keys snubs out cigarette branding from gig

from mail.com: Quote: Philip Morris International has pulled down billboards and posters promoting an Alicia Keys concert Thursday in ... ," suggesting it is a major backer. With health campaigns taking a toll on cigarette sales in the West, tobacco companies are focusing marketing campaigns on developing countries like Indonesia, behind [more...]

Date: 2008-07-31 06:03:25

How to Choose a Search Vendor

How to Choose a Search Vendor Marketers face a bewildering number of options in selecting their search marketing campaign tools and vendors, ... grows. Likewise, instead of just settling for the usual functionality, features, and pricing, search ... the best product offering to your company's individual search goals. Moderator: Jonathan Allen [more...]

Date: 2008-08-21 21:58:35

The Obama Rules

There is no doubt that this year presented the toughest political climate for Republicans since Watergate; indeed, [more...]

Date: 2008-11-06 08:27:25

Marketing Your Craft Business Online

by Ethan O. Tanner There are many different ways to advertise your business on the Internet ... by your competitors who do not promote online. A Profitable advantage to marketing your business ... . Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning [more...]

Date: 2008-07-31 08:15:06

Hearing Is Believing

Back in October we posted an article translated from the Dutch along with a video from a local FOX affiliate in the USA about the Fisher-Price Little ... of? The Malaysian market??A grassroots campaign has been launched. It aims to force Mattel (the parent company ... MAMA (Moms Ask Mattel for Accountability), and they sent out this press release in an ema [more...]

Date: 2008-12-03 04:39:00

Gender and Culture

Posted by enkerli on December 7, 2008 A friend sent me a link to the following video: JC Penney: Beware of the Doghouse | Creativity Online ... . This tends to be an effective strategy to encourage “viral marketing.” (And, yes, I fully realize ... he offered a vacuum cleaner to his wife. It’s part of a marketing campaign through which men [more...]

Date: 2008-12-07 22:27:57

Thoughts on Going Digital

WhatTheyThink ran an interview series last week with executives from three successful printing companies: John Edwards, ... targeted multichannel marketing campaigns: eSA Solutions is an area of tremendous growth ... or availing themselves of other digital technologies to achieve their marketing objectives. Robert [more...]

Date: 2008-12-09 18:18:00

Setup Wizard Makes Email Marketing Easy

My introduction to email marketing came through working with AWeber users on our Customer Solutions team, so I know a lot about your concerns ... are just getting started with their first email marketing campaigns. I can't tell you how many times people ... seeing results." Email Marketing Setup Just Got Easier OK, so maybe I can't speak with each [more...]

Date: 2008-12-09 15:43:38

5 Services to Streamline Your Business Operations

Thanks to our regular readers for bringing to our attention their newest tools to help small businesses work ... , manage projects, track sales leads, share documents, run an email marketing campaign, schedule ... out: Email Center Pro — If you could pick one daily task that never seems to go away, what would [more...]

Date: 2008-07-02 15:13:19

Catalog printing essentials

By Karen Nodalo If you want to save money and time with your printing, it is important to have basic knowledge to keep up accordingly ... systematically. You should always remember that catalogs play an important role in marketing for your campaigns. So if you can make it look first class, the more customers will be drawn to your company [more...]

Date: 2008-12-09 08:26:18

MarketLeverage Contest 3rd Place Winner

Congrats to Aorson for coming in 3rd place. All these articles are awesome and I’m going to continue to post all the entries because we can all ... , to boot. 2. Being over-diversified. In the ‘more is better’ theory of marketing, we assume ... as I trimmed the fat from marketing 11 different campaigns down to the 4 producing the greatest ROI [more...]

Date: 2008-06-29 18:32:15

Rubbish

This thumping of blogs at Wired misses the point: Thinking about launching your own blog? Here's some friendly advice: Don't ... thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It's almost impossible [more...]

Date: 2008-12-09 19:13:45

The Secrets Of Managing A Pay Per Click Marketing Campaign

by Brian Basch The Internet has become a large and growing market, with more and more people coming Online ... them in action when you look up a keyword in the Google search engine. You will see them under “ ... creating ads based on specific keywords do this method of promotion. The ads appear on the right hand [more...]

Date: 2008-05-18 14:17:10

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